This workshop focuses on optimizing audience segmentation and ad targeting on Meta platforms to boost ad performance. Attendees will learn to leverage the latest tools in Facebook Ads Manager, including strategies for using AI to enhance ad delivery and personalization. Key topics include:

• Utilizing Lookalike Audiences to reach similar users, applying refined

• Interest Targeting for more accurate outreach

• Building Custom Audiences from personal data sources like email lists or website traffic to personalize ads and increase engagement