1. Business Empathy

Understand competitive arenas in which you operate, understand how competitors create value, and learn how to shape business insights.

Competitive Arena & Arena Trends

Competitor Research

Value Chains

2. Business Strategy

Learn how great companies compete and how you can design a winning strategy for a product or venture.

Porter’s Generic Strategies

Playing to Win

Blue Ocean Strategy

3. Business Models

Familiarize yourself with various business models and learn how to generate as well as test your own business models.

Business Model building blocks

Famous Business Model examples

Designing and testing Business Models

4. Prototyping with numbers

Plan a new venture or a product; estimate its potential, and create a rigorous testing plan.

Market Sizing

Business Case design

Calculating business impact of design decisions

5. Business & Design Metrics

Use Hypothesis-Driven design to implement business and design metrics to measure the progress of your work.

Intro to most important Business Metrics

Design Metrics Canvas

Hypothesis-Driven Design

6. Design your impact

With a guest lecture of Daniel Burka (ex-Google Venture design partner), you will learn how to extend your circle of influence in your company.

How business decisions are made

How to measure and show the value of design decisions

Creating and sustaining relationships with business leaders